A lifelong friend of the original Soils Alive founders, Justin Cernoch has worked in the organics/green industry for more than a decade andhas eight years of management experience. When Soils Alive expanded in 1999, they asked Justin to come aboard. Since then, Justin has become Soils Alive’s general manager, and now COO, and oversees all customer accounts. He is also a licensed certified applicator in all categories of lawn and ornamental maintenance by the Structural Pest Control Board of Texas. Justin enjoys his daily interactions with clients and helping them diagnose and treat landscape issues. An organic gardener and backyard chicken wrangler, Justin lives with his wife and daughter in the Lake Highlands area of Dallas.