About Us

Justin Cernoch

Dallas/Fort Worth Chief Operating Officer, COO

A lifelong friend of the original Soils Alive founders, Justin Cernoch has worked in the organics/green industry for more than a decade andhas eight years of management experience. When Soils Alive expanded in 1999, they asked Justin to come aboard. Since then, Justin has become Soils Alive’s general manager, and now COO, and oversees all customer accounts. He is also a licensed certified applicator in all categories of lawn and ornamental maintenance by the Structural Pest Control Board of Texas. Justin enjoys his daily interactions with clients and helping them diagnose and treat landscape issues. An organic gardener and backyard chicken wrangler, Justin lives with his wife and daughter in the Lake Highlands area of Dallas.

Kirby Pierce

Sales & Marketing Manager

Kirby graduated from Texas A&M in 2013 with a degree in Agriculture Economics. Soon after graduation she took an internship through a co-op program in Lubbock and began working at a cotton gin. Realizing that Lubbock wasn’t where she was meant to be, she began a dream adventure by traveling through New Zealand for 5 months. Kirby traveled through many towns while participating in a WWOOFing program (World Wide Opportunities on Organic Farms) where she worked in exchange for cultural experiences, food and accommodations. It is through this program that she found her passion for organics and knew that this was the career path she wanted to pursue.

Dennis Duffy

Organic Application Specialist

Dennis Duffy has more than 30 years of experience in the green industry. He spent the first seven years of his career as a park maintenance supervisor. For another seven years, he was a commercial plant grower with two years in plant research and development. For the last 16 years, Denis has involved himself in all phases of fertilization applications and management. Most recently, he completed a three-year term on the Dallas County/Texas A&M University Coop Horticulture and Master Gardeners Advisory committees. Denis joined Soils Alive in 2005.

Chad Hertel

Organic Application Specialist

A Dallas native and graduate of Richardson High School, Chad’s interest in organic gardening brought him to the Soils Alive team in February 2009. He recently received his apprentice Structural Pest Control license and is studying for the technician exam. In his spare time, Chase enjoys working on cars and spending time with friends and family.

Teresa Rowell

Dallas/Fort Worth Office Manager

Soils Alive Office Manager Teresa Rowell has enjoyed a career as a key contributor to a wholesale business in Dallas/Fort Worth for many years. She also brings with her green industry experience, having previously worked with the Texas Department of Agriculture as well as owning her own greenhouse and plant retail business. Teresa is enjoying her role as office manager of Soils Alive and working in an environmentally friendly atmosphere that values family.

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Soils Alive is an active member of the Agronomy Society of America (ASA), Soil Science Society of America (SSSA), and Crop Science Society of America (CSSA).

Accredited Business, Better Business Bureau

Soils Alive, Inc. has been a member and accredited business with the Better Business Bureau since 2004. You can find our listing here. We are presently an A+ rated business.

Member, Texas Nursery & Landscape Association

Soils Alive is a member of the Texas Nursery & Landscape Association(TNLA). TNLA is Texas' largest and most prominent green industry advocacy and governance group, and was set up to promote the landscape, nursery and horticulture industry in Texas. 

2014 Super Service Award from Angie’s List

We earned the 2014 Super Service Award from Angie's List. The award reflects consistent high levels of customer service. Check our reviews atAngie's List. We won the 2013 Super Service Award as well.

1821 Wall Street
Garland, TX 75041
Ph: 972.272.9211

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