Owner/CEO

A lifelong friend of the original Soils Alive founder, Justin has worked in the green industry for more than two decades. As Soils Alive began to grow he joined the company in 2000 to be the lead technician and served that role for many years. By 2010 he had become the GM and supervised all areas of daily production operations as well as continued to perform applications for customers. When the company changed hands in 2013 he was elevated to COO and oversaw more aspects of daily operations as well as the fertility program and all that entails. In 2022 the opportunity arose for him to purchase Soils Alive from the previous owner and now he is CEO and sole owner of the company he has worked at for the past two decades. He is a licensed certified applicator in all categories of lawn and ornamental maintenance by the Structural Pest Control Board of Texas. Justin enjoys learning about native grasses and the history of the Blackland Prairie in our region. An organic gardener and backyard chicken wrangler, Justin lives with his wife and daughter in the Lake Highlands area of Dallas.

COO

Cari is a Wylie, Texas native and is a true lover of all things sustainable. After she graduated high school she pursued a degree in sign language. While she was studying, she began working part-time with Soils Alive in 2015. While her original plan was to only be at Soils Alive temporarily, she became rooted in the company through her aligning ideologies and beliefs about the benefits of living green. Her passion for communication and helping others shines in her day to day work duties. She was promoted to COO in 2022 and has brought so much to the company from her organization skills, efficiency and thoughtfulness to make everyone feel special, especially on their birthdays! In her spare time, she enjoys spending time with her husband and 3 dogs, exploring new ways to use essential oils and tending to her various house plants. She is a lover of Christ and has been pursuing His call on her life from a very young age.

Sales & Customer Service Manager

Kirby graduated from Texas A&M in 2013 with a degree in Agriculture Economics. Soon after graduation she took an internship through a co-op program in Lubbock where she worked at a cotton gin. Realizing that Lubbock wasn’t where she was meant to be, she went off on an adventure traveling through New Zealand where she participated in the WWOOFing program (World Wide Opportunities on Organic Farms) where she worked on varying organic farms in exchange for cultural experiences, food and accommodation. It is through this program that she found her passion for organics and knew that this was the career path she wanted to pursue. She has been with Soils Alive since 2015 and she has a passion for educating and empowering others through the sharing of her knowledge of organics. She’s a proud wife and mother of 2 who has a heart for the gospel and planting seeds of hope to those around her. In her free time, she enjoys organic gardening, tending to her house plant collection, crafts and eclectic design.

Organic Application Specialist

Jorge was born in Lima, Peru and has an impressive and diverse cultural background including living and working in Japan for 10 years. In the early 2000’s he obtained his visa and became a resident of the United States. His career in the U.S. started with detailing cars for Lexus and he eventually moved to Texas to be closer to his family. He came across the opportunity to work for Soils Alive in 2013. His work ethic and attention to detail are an asset to our team. Even if a task is time consuming, he sees the value in completing everything thoroughly and correctly. He loves spending time with his family by being outdoors and camping. He is a believer in the ideology that Soils Alive holds and appreciates the family environment and values that we hold as a company.

Organic Application Specialist

Bradley has been in the lawncare industry for quite some time. He became intrigued by the organic side of lawn care and decided to join our company in 2020. Since then, he has grown in his understanding of why sustainability is the way to go. His knowledge and charisma reflects in his day to day interaction in the field and with his customers. In his spare time, he enjoys hunting and being outdoors every chance he gets.

Organic Application Specialist

Jesse joined our team in 2023 and brought 20+ years’ experience in the lawncare industry with him! He holds all of his certified applicator licenses and obtains a wealth of knowledge making him a tremendous asset to us. Outside of work he enjoys tinkering with hot rods and tending to his own garden at home.

Organic Application Specialist

Colton is a fresh face to our crew but he is on fire to learn! Colton is wowing our team by learning quickly and reflecting that knowledge in his day to day. Outside of work, he enjoys spending time with his daughter, fishing and being outdoors.